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November 15, 2012


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This is definitely the reality when it comes to many products and services. I am working on an idea right now which might make more money off of the complementary service versus the service being offered alone. When I worked in the retail world this would be considered a version of an upsell. We had to sell printer cables and extended warranties on printers. All of which were complimentary products or services for the specific item. Retail outlets wouldn't necessarily make much off of the printer itself, but they made a killing on the complimentary items.

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