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August 24, 2009

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If story was that important, Michael Bay would be out on the street homeless and the summer movie industry wouldn't leave producers wallowing in their riches. For every "good story" (subjective) District 9, there is a Transformers. Shudder.

Additionally, does that mean Will Smith and other actors and actresses that routinely produce big box office results are outliers? I can point you to a plethora of films with "good stories" that failed to make a dime. Big stars are typically reliable; they representative a low risk with stable rewards to producers. You can't take a few examples of successful Sci-Fi films and generalize to an entire genre or industry.

There's been some research on this (search Google Scholar for "movie star") and it seems that stars do indeed have significant value, though perhaps only the top ones.

why did they think that a big name star would gross more money?

The comments seem to be talking all around the question but not addressing the heart of the entreprenurial debate. The issue should be: How to get state capital around the financial logjam and into the hands of the entrepreneur.

The comments seem to be talking all around the question but not addressing the heart of the entreprenurial debate. The issue should be: How to get state capital around the financial logjam and into the hands of the entrepreneur.

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