There is no existing professional model to guide any of this. All of it is new ground - especially for authoritative, risk-averse media outlets that have developed their reputation for accuracy by layering editors upon editors and following rigid algorithmic workflow processes set down in manuals and worker-training programs. Suddenly, much of the show is being run by entrepreneurial, quasi-autonomous content providers choosing their own subjects and medium.
That's John Kay at NewMajority.com. His post is probably the best summary of the creative destruction of print media I've found, with bonus insights on the workforce impact. Hat tip to Michael Anton.

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