The notion that strong IP is essential for profitable innovation takes a big hit with this news:
Free Nine Inch Nails albums top 2008 Amazon MP3 sales charts (arstechnica.com)
"Reznor actually made a ton of cash from even those basic digital bits. Forget about the deluxe artwork and the high-priced, limited-edition extras; Reznor actually sold more copies of the basic Ghosts I-IV albums through Amazon's MP3 store than did any other act in 2008. He beat out Coldplay, Death Cab for Cutie, Vampire Weekend, Beck, and hundreds of others, and he did it without a label and by giving the music away.
"This is exactly the sort of success story that Creative Commons likes to highlight ("See, it's not just for hippies and anarchists— it's for actual business use, too!"), and the group did so Monday with a blog entry that attempts to answer the question of how Reznor succeeded."